A New Year begins. 2015 engine field can be said that each brand performance increase less decreases more, then look at the engine market has begun in the year of the monkey, how busy. To paraphrase the monkey Spring Festival one of the most popular message, each big business enterprise of the engine in 2016, how to "monkey" thunder "(" monkey" thunder "is a cantonese" sharp "(good job), is one of the most popular message monkey Spring Festival)?

Review 2015: the top ten growth rate minus eight is two

      In 2015 for domestic production enterprises most engine (diesel) seem to have been "have the past eventful days thick". From the point of sales performance throughout the year, the market's top ten enterprises, power companies within only foton and cloud has achieved positive growth over the previous year, among them, the Beijing auto fukuda, has obtained the year-on-year growth of 22.53% of the total scores, dynamic growth 2.2% yoy in the cloud.
      From the point of automotive diesel engine's overall market performance, all of 2015 diesel engine to complete 2.5582 million units and 2.5736 million sets of production volume, respectively, fell by 17.24% and 17.11% respectively, compared to the same diesel engine market on the basis of the production and sales falling by 10% in 2014 to further decline sharply. Under the economic background of the new normal, automotive diesel engine segment in the medium-duty diesel engine development space is narrow, light commercial vehicles and city logistics is widely applied load of light diesel engine relatively good defensive, therefore, heavy duty diesel engine manufacturer's biggest decline, and anhui QuanChai is given priority to with light diesel engine manufacturers such as decline is relatively small.

      Looked from the overall performance of diesel engine enterprises, 2015 counted 22 enterprises in diesel engine, the cumulative production of more than 200000 enterprises have 7 (1) than the previous year, the cumulative production more than 100000 enterprises nine (with the unchanged from the previous year). From the cumulative production scheduling, anhui QuanChai, faw group, guangxi yuchai, jiangling holding, Mr Fukuda, weichai holdings, kunming, Beijing automotive industry within the cloud, dongfeng automobile corporation, shandong huayuan lai, sinotruk, sort in the production of the top 10. Where each manufacturer rankings change is bigger, this is mainly embodied in the product structure, can be said that in 2014 from "good heavy light difference" is adjusted for the pattern of "good light weight difference".

      Diesel engine 2015 market overall performance can be said to be the demand is not prosperous, sharply. Diesel engine was affected by the policy, many matches in ordinary truck, heavy truck, heavy machinery, such as bulldozers, and control in the hands of state-owned enterprises, it also cause its sales fell more apparent. With the implement of IV standard and emissions grows increasingly urgent demands, the engine in the future, especially the requirement of the diesel engine will be more and more high. Obviously, enhance the level of diesel engine technology and develop clean green power will become the important direction of future engines.

Outlook 2016: how to internal and external and repairing for growth

      One yuan after beginning, vientiane update. The curtain has opened in 2016, believe each big business enterprise of the engine are all ready, hope in the New Year to hand over a copy of the transcript of production and marketing of "monkey" thunder ", then how various engine enterprise as to boost sales?

      Faw tin firewood in a wonderful the opening of a New Year, each section series engine in markets such as heavy, medium and light vehicle and the road full blossom, changchun headquarters, green steam, liu is good news. Weichai 2015 annual supplier for conference, actively with suppliers as a new norm, actively respond to the economy. Yuchai has early preparation done sufficient for product reserves work, early send the 4 new cloth cover heavy MLJ engine and new energy power, yuchai countries five technology product strength. Diesel engine market in 2015, the only achieve double-digit growth foton motor co., LTD., in a miserable green very grab an eye, Mr Fukuda, deputy general manager of cummins Dai Song high said, the moment has come to the user demand for personalized market segmentation era of specialization, fukuda cummins fuel consumption, load, efficient, reliable, and so on to the user needs to pay attention to, and rapid response; At the same time, the highway with Mr Fukuda cummins products will become the next a new business growth point in the business system, Mr Fukuda cummins will facilitate road, the road products go hand in hand.

      From a few large enterprises planning of diesel engine and it's not hard to see action, engine enterprise inside and outside and repair is one of the important support for future market share gains.

      First of all, further subdivided market products, make the product more fit with the butt of the market. Engine enterprise of heavy MLJ engine layout and diversification of user personalized needs more attention. At this point, Mr Fukuda cummins engine companies such as performance is particularly prominent.

      Second, the five products reserves become each big engine plant internal important aspects of self improvement. Domestic emissions upgrade is a pass test of engine, in the four upgrade, backward disadvantage in the market performance of enterprise, therefore, the five products reserves in many enterprises have Kellogg engine, yuchai engine, tin, wood and other mainstream enterprise developed almost all of the work of the five engine research and development.

      Again, take the initiative to attack, with major makers and suppliers to strengthen cooperation, win-win together further shows the engine plant foreign markets determination and confidence. Tin wood main drive with the liberation of their products, the green steam, liu special forms of marketing work, achieved significant results; And weichai are of the utmost importance to supplier also, in order to work together and win-win development.

      In that case, each big engine companies have to start early in the New Year a lot of preparation, 2016 a year is still grim, to paraphrase vulgar words "year sad" year after year, to 2016 year, all the engine enterprise should be diligent farming ceaseless. In the first quarter of the horns have sounded, only sowing and cultivation can have more harvest, we look forward to a New Year engine to usher in a market where they can harvest.